Apollo Business Finance

Discover how I worked with Apollo to achieve the following stats in the first 12 months:

Who are Apollo?

Apollo Business Finance is a manager-owned invoice finance provider based in Manchester, UK.

They specialise in the B2B market, providing invoice finance solutions to UK-based small businesses. With a focus on those with adverse credit histories and CCJs.

I was hired by Apollo as a Digital Marketing Officer after I graduated from The Manchester Metropolitan University.

This portfolio will go over my responsibilities with Apollo as well as some key achievements and statistics that have contributed to the success of the company.

My Responsibilities

Here’s a look at some of my key responsibilities with Apollo.

Social Media Management

I took charge of Apollo's social media accounts. I was responsible for creating and executing social media strategies that aligned with the businesses' goals. It was my responsibility to grow our audience, foster community engagement, and drive brand awareness through compelling content and campaigns.

Email Marketing Management

I organised Apollo's email marketing efforts to nurture leads, retain customers, and drive revenue growth. I designed and executed targeted email campaigns and optimised email content for maximum impact. I also used automation and workflows to maximise lead magnet impact.

Content Marketing Management

I led the creation and distribution of informative content that resonated with Apollo's target audience. My focus was on building brand authority, driving organic traffic, and nurturing leads through high-quality content.

Digital Marketing Strategy

I was trusted with the task of creating and organising Apollo's overarching digital marketing strategy. This strategy was the foundations of all other marketing initiatives, and encompassed a wide array of channels and tactics. My goal was to create a comprehensive plan that would drive measurable results across all channels.

Partnership Strategy

I developed and actioned partnership strategies to form mutually beneficial relationships with partners. This involved identifying potential partners and creating those relationships to drive business growth. Through this we expanded our market reach, enhanced our offerings, and unlocked new revenue streams.

What I achieved

Here’s a look at some of the key achievements I had with Apollo. All stats are within the first 12 months of working for them.

Social Media

Completely overhaul Apollo's social media content strategy. Resulting in a 469% increase in followers and a 20% increase in engagement rate on their page.

SEO Optimisation

Conducted multiple SEO initiatives to boost Apollo's average ranking by a 147% increase as well as a 306% increase in click-through rate.

Lead Generation

Generated over 138 leads in the first 12 months. Implemented lead-magnets, workflows and other tactics.

Website Redesign

Redesigned and re-optimised Apollo's website. Resulting in a 52% increase in website sessions. 9.3% reduction in bounce rate and a 88% increase in session duration.

Copywriting

Written over 20+ new articles for Apollo covering a wide variety of topics in their industry. As well as re-written all content on their website.