If you’ve just been focusing on tactics, but need a method behind the madness, this is for you.
I’ll provide you with a tailored, actionable marketing strategy in less than a week.
You're posting now and then. Running the odd ad. Maybe sending the occasional email. But nothing's really clicking.
You’re sitting on notes and half-finished plans. You need someone to tell you what matters, and map it out clearly.
You didn’t start a business to wonder what to post. You just want a plan that fits your goals and your budget.
Where are you actually trying to take the business? We’ll define your long-term direction so your marketing isn’t just tactics – it’s moving you somewhere that matters. This sets the tone for everything else.
What are you here to do, and why should anyone care? We’ll clarify the core message behind your brand – what you stand for, who you serve, and how you help.
These are your big-picture targets – growth, leads, sales, visibility – whatever matters to your business. We’ll map out what “good” looks like over the next 3 – 12 months so you’re not just hoping it works.
Now we get specific: timeframes, numbers, KPIs. Not vague dreams – concrete, measurable outcomes. Think: “Increase lead volume by 25% in 3 months” or “Publish 12 pieces of SEO content by Q2.”
This is the how. What channels should you focus on? How do you position yourself to stand out? Where do you put your time, money, and energy for the best return? We’ll give you a focused, joined-up plan.
What are you actually doing, week to week? We’ll break it down into campaigns, content themes, messaging angles, and funnel touchpoints. You’ll leave with a tactical roadmap you can follow without guesswork.
What gets tracked gets improved. We’ll define what to measure, how to track it, and what signals to look for. So you know whether it’s working – and when to tweak, double down, or shift gears.
We jump on a call to unpack where you’re at, what’s not working, and where you want to go. By the end, I’ll know exactly what needs building.
I map out the full plan – vision, goals, audience, messaging, channels, content themes, and a roadmap.
We walk through the strategy together. You get the plan, I answer questions, and we refine anything that needs tweaking.
Need help putting it into action? We can roll into ongoing support – or I’ll leave you with everything you need to go solo.
This is collaborative. I’ll do the heavy lifting, but your input is essential – especially at the start. We’ll kick things off with a proper deep dive so the strategy reflects your goals, strengths, and resources. You don’t need to know “marketing stuff,” just be honest about what’s working, what’s not, and where you want to go.
Of course – but within reason. We’ll walk through the full strategy on the review call and make tweaks there and then. If something doesn’t feel right, I’ll fix it. One follow-up round of changes is included. After that, if you want to shift direction or add extras, we can scope that as a new piece of work.
You’ll get a PDF or Google doc (your choice), plus a Loom walkthrough and a live review call.
Easy. If you want to keep working together, we can roll into a campaign sprint or monthly support – and I’ll credit the Strategy Sprint cost toward that. No pressure either way.
That’s ideal. This isn’t just for people starting from scratch. If you’ve already got content, ads, or funnels running but they’re not clicking together – this will bring the structure and direction you’re missing.
Then you probably didn’t have a strategy – just tactics. This isn’t more of the same. It’s a clean slate built around what works for your business, at your stage, with your resources.
No. You’ll get a strategy that matches your current tools, team, and budget. If something genuinely needs upgrading, I’ll flag it – but I’m not here to sell you a £10k tech stack.
Usually around 15–25 pages, depending on how many channels we’re covering. It could be more or less depending on a few different variables. Either way it’ll be practical.
