Every week (ish), I share the behind-the-scenes of building Towers-Moore — what’s working, what’s not, and how small businesses can actually build brands that stand out without setting fire to their budgets.
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Past posts…
David Ogilvy, often coined “The Father of Advertising,” said that “When you have written your headline, you have spent eighty cents out of your dollar.”
The research is clear: capturing attention doesn’t guarantee action. Microsoft Research found our digital attention spans have decreased to just 8 seconds, while Facebook’s internal
I still remember staring at my laptop in frustration. I was scrolling through my companies social media account that was getting absolutely zero traction, despite
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