How to Spend Your First £500 on Google Ads
Google Ads isn’t complicated. It’s just unforgiving when you skip the basics. Here’s exactly how to set up your first campaign, build a keyword list
Every week (ish), I share the behind-the-scenes of building Towers-Moore — what’s working, what’s not, and how small businesses can actually build brands that stand out without setting fire to their budgets.
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Past posts…
Google Ads isn’t complicated. It’s just unforgiving when you skip the basics. Here’s exactly how to set up your first campaign, build a keyword list
AI is changing how people search, who they trust, and what marketers are actually paid for. In this blog I look at the AI trends
Skip to what you care about AI is rewriting the rules of online search. If you’ve noticed Google’s results looking different lately (and your website
David Ogilvy, often coined “The Father of Advertising,” said that “When you have written your headline, you have spent eighty cents out of your dollar.”
The research is clear: capturing attention doesn’t guarantee action. Microsoft Research found our digital attention spans have decreased to just 8 seconds, while Facebook’s internal
I still remember staring at my laptop in frustration. I was scrolling through my companies social media account that was getting absolutely zero traction, despite