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Fractional Marketing Manager

Part-Time Marketing Support For Your Business

Get the expertise of a senior marketing manager without the full-time cost.

Strategy, campaigns, and hands-on support — tailored to your business, part-time.

Most small businesses hit the same wall with marketing.

Hiring a full-time marketing manager is too expensive. Outsourcing everything to an agency feels impersonal and often comes with long contracts and bloated fees. Doing it yourself means marketing always slips to the bottom of the list.

The result? Inconsistent campaigns, no clear strategy, and missed opportunities to grow.

What you need is a middle ground: someone senior enough to set the right strategy, hands-on enough to execute, but flexible and affordable enough to fit your business. That’s where a fractional marketing manager comes in.

  • Clear marketing strategy
  • Hands-on execution
  • Affordable expertise

What You Get

Hiring a fractional marketing manager gives your small business the expertise of a senior marketer without the cost of a full-time hire. It’s flexible, practical, and focused on results.

Clear marketing strategy

A roadmap tailored to your business goals, so you know what to focus on and what to cut.

Campaign planning and execution

From social media and content marketing to email and paid ads, your marketing actually gets done.

Consistent Support

Regular check-ins and ongoing management, so marketing doesn’t slip to the bottom of the list.

Performance Tracking

Monthly reports that show what’s working, where to improve, and the return on your investment.

Affordable Expertise

Senior-level marketing support part-time, without the overhead of a full-time marketing manager.

How It Works

Working with a fractional marketing manager is simple. 

You get the expertise of a senior marketer, the flexibility of part-time support, and a process that keeps things moving without slowing you down.

1.

Discovery & Audit

We start by reviewing your current marketing. What’s working, what’s not, and where the quick wins are. This gives us a clear picture before setting strategy.

2.

Strategy & Planning

I create a marketing plan tailored to your business - including goals, key channels, and campaigns. This is your roadmap for consistent growth.

3.

Execution & Management

Unlike agencies that just hand you a plan, I roll up my sleeves. From content and email marketing to paid ads and SEO, your campaigns get implemented and managed.

4.

Ongoing Support & Reporting

Every month you’ll see what’s working through simple reports and reviews. We refine as we go, so your marketing keeps improving.

Why It Works

Most small businesses face three options when it comes to marketing, and none of them are a perfect fit…

Hiring a full-time marketing manager is expensive once you add up salary, tax, and overheads. Outsourcing everything to an agency can feel impersonal, with long contracts and reports full of vanity metrics. And doing it yourself usually means marketing slips to the bottom of the list while you focus on running the business.

A fractional marketing manager gives you the best of all worlds. You get senior-level expertise without the full-time cost, plus hands-on delivery that most consultants don’t provide. It’s flexible, practical, and built to grow with your business.

Instead of scattergun activity, you gain clear priorities, consistent campaigns, and ongoing support from someone who understands your business and works like part of your team. 

It works because it’s designed for how small businesses actually operate: lean budgets, limited time, and the need for marketing that delivers results – not noise.

Pricing & Packages

With every package, you’re not paying for “extra posts” or “more hours.” You’re buying senior-level marketing leadership and delivery at a fraction of the cost of hiring a full-time manager (often £50k–£70k/year + overheads)

Starter

For small businesses who need a clear strategy and consistent marketing.
£ 1,500
  • Marketing strategy & 90-day planning
  • 2-3 core channels managed
  • Monthly content calendar & campaign rollout
  • One strategy call per month
  • Simple performance report with actions
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Growth

For growing businesses ready to scale their marketing and generate predictable leads.
£ 2,500
  • Multi-channel marketing management (social, content, SEO, email)
  • Paid ads setup & light management (Facebook/Google/LinkedIn)
  • Conversion-focused content creation (blogs, lead magnets, email sequences)
  • Bi-weekly strategy & progress calls
  • Detailed monthly performance report with recommendations
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Popular

Scale

For ambitious businesses that want a fully outsourced marketing manager
£ 4,000
  • Complete marketing ownership: strategy, planning, execution across all channels
  • Social, content, SEO, email, and paid campaigns managed in-house
  • Advanced funnel builds, nurture campaigns, and CRO recommendations
  • Weekly strategy & accountability calls
  • Custom reporting dashboard + KPI tracking
  • Priority access & on-demand support
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F.A.Q

A fractional marketing manager is a part-time or outsourced marketing professional who provides senior-level expertise without the cost of a full-time hire. They handle strategy, planning, and execution — giving your small business the direction and support it needs to grow.

Costs vary depending on scope, but most businesses invest between £1,500 and £4,000+ per month for fractional marketing support. This is far more affordable than hiring a full-time marketing manager, which can cost £50,000+ per year plus overheads.
Agencies usually work on a project or campaign basis and often spread their attention across multiple clients. A fractional marketing manager works as part of your team — creating strategy, managing campaigns, and ensuring everything aligns with your business goals. It’s more flexible, personal, and cost-effective than most agency retainers.

A full-time marketing manager is on payroll and works 40+ hours a week, which is costly for many small businesses. A fractional marketing manager provides the same senior-level expertise, but on a part-time basis. You only pay for the time and support you actually need.

You can expect clarity, consistency, and measurable progress. That means a clear marketing strategy, regular campaigns going out, and monthly reports showing improvements in traffic, leads, and brand visibility. Results depend on your starting point, but the focus is always on sustainable growth.
Rather than counting hours, packages are structured around outcomes and deliverables. For example: strategy planning, campaign management, content creation, and reporting. This ensures you get consistent results, not just a set number of hours on a timesheet.
Fractional marketing managers are ideal for small and growing businesses with turnover of £200k–£5m. Typical clients include B2B service firms, professional practices, trades, consultancies, and ambitious solopreneurs who need marketing leadership without a full-time hire.

No. Most businesses start with a three-month commitment to see results, then continue month-to-month. This gives you flexibility without being locked into long agency contracts.

Ready to get senior-level marketing support without the full-time cost?

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