I’ll position you as the go-to expert in your industry using thought leadership content, strategic PR, and relentless visibility.
In 12 months you’ll be the first name people think of when they need what you sell.
You've got three problems:
1.
Your competitors are everywhere. You're nowhere. When people need what you sell, they don't think of you.
2.
Without authority, you can't charge premium. You're just another option in a sea of options.
3.
Your business comes from who you know, not who knows YOU. That doesn't scale.
Authority isn't built by accident. It's built systematically through strategic content, PR, and visibility.
I'll position you as THE authority using four channels working together:
What I do:
Expected: Content library establishing expertise, ranking for authority keywords, inbound traffic from insights
What I do:
Expected: Growing audience, consistent engagement, profile views from target market, DMs from followers
What I do:
Expected: 1-2 features per quarter, podcast appearances, media quotes. By Month 12, media reaches out to YOU
What I do:
Expected: Growing email list, Page 1 rankings, your content cited by others
Week 1: 90-minute strategy session where I extract your unique perspective, expertise, and what you should be known FOR. We define your authority positioning, competitive differentiation, and thought leadership framework.
Week 2: I build your content pillars (4-6 core themes), transform your LinkedIn profile, research target publications, develop your SEO strategy, and create your first month’s content calendar.
Week 3-4: First content publishes. Articles go live on your site. LinkedIn posts start. First guest post pitches sent. Newsletter framework built.
By end of Month 1: Authority strategy defined, content engine running, you’re publishing consistently.
Every week: Content publishes (1 article per week, 3-4 LinkedIn posts per week). PR pitches sent. SEO work happening. Backlinks being built.
Every month: 4 new thought leadership articles. 12-16 LinkedIn posts. Newsletter sent. Guest posts pitched. Media outreach. Monthly analytics showing traffic, rankings, features, and authority growth. 30-minute strategy call to review and optimise.
By Month 6: You’re visible, consistent, and building momentum.
If you bought this separately:
What’s Included
Market Rate
Total monthly: £10,250/month
Year 1: £123,000
What you pay me: £3,000/month (£36,000/year)
You save £87,000 a year.
We talk. I ask about your expertise, your market, your competitors, and what you want to be known for. I tell you if authority positioning makes sense for you.
If we’re a fit, we book a second call. I walk you through the authority strategy, what content we’ll create, which publications we’ll target, the timeline, and expected results.
Takes 30 minutes. Then you take time to think. Come back when you’re ready.
Week 1: We do a 90-minute strategy session where I extract your unique expertise, perspective, and positioning. This is where we define what you’ll be known FOR.
Week 2: I build your entire authority system (content pillars, LinkedIn/social media transformation, publication targets, SEO strategy, first month’s content).
Week 3-4: Content starts publishing. Articles go live. LinkedIn posts start. Guest pitches sent. You’re officially building authority.
Every week: Content publishes (articles, LinkedIn posts, newsletters). PR pitches sent. SEO work happening. Backlinks being built. Your authority grows.
Every month: New content, new features, new rankings, new visibility. We have a 30-minute call to review progress and adjust strategy.
By Month 12: You’re THE authority everyone knows.
After 12 months we’re at one of two places. Authority established? We maintain the system and keep you visible. Want to go bigger? We expand into new markets, more publications, bigger platforms.
This is long-term positioning. The best clients stay for years because authority compounds.
Book a free 15-minute call. I’ll tell you if authority positioning makes sense for your business and what it would take to get there.
