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Finance
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The Challenge
I joined Team Factors after a management buy-out in 2024, when they became our sister company. The situation was challenging: they had no marketing team, no strategy, and their only marketing effort was sporadic social media posts from a friend of one of the directors.
Starting Point: A B2B funding provider specialising in invoice financing for businesses from start-ups to £10m+ turnover, particularly in recruitment and health & social care sectors. Their 2018 website was outdated, they had no email marketing, no content strategy, and no lead generation system. They were essentially starting from scratch.
I joined Team Factors after a management buy-out in 2024, when they became our sister company. The situation was challenging: they had no marketing team, no strategy, and their only marketing effort was sporadic social media posts from a friend of one of the directors.
Complete overhaul of outdated 2018 site with modern design, optimised user journeys, and SEO best practices
Consistent posting schedule with five core content pillars, team spotlights, and client success stories
Built automated sequences and regular campaigns for partners, clients, and leads
Monthly blogs, case studies, and fully optimised pages targeting strategic keywords
Implemented eligibility checker to pre-qualify visitors and capture high-quality leads
Created nurture sequences to guide prospects from awareness to conversion
Website Design Impact
The old 2018 website featured blocks of text, clunky design, and no lead generation system. I worked with directors to completely revamp the design and copy, breaking up text into attractive sections and creating user journeys that nurture visitors toward conversion. The results speak for themselves: Team Factors went from averaging less than 10 direct website enquiries per year to 73 in 2025 alone.
Old Design
New Design
Social Media Transformation
I introduced a consistent posting schedule focused on five core content pillars, elevated the graphics to a more professional standard, and increased sharing of team stories and client successes. This resulted in a 14.8% engagement rate – 35.8% higher than their top competitors.
Email Marketing Foundation
Built a complete email marketing system from scratch, including monthly partner updates, quarterly client communications, and promotional campaigns. I also implemented automated nurture sequences triggered by website enquiries, newsletter signups, and lead magnet downloads, ensuring no lead falls through the cracks.
SEO & Content Growth
Every page of the redesigned website targeted a specific keyword with optimised metadata, content, images, structure, and mobile experience. I maintained freshness through monthly blogs and case studies. The organic growth was substantial: 40.3% increase in organic traffic and a 91.7% increase in direct traffic from May to December 2025. Keywords ranked jumped from 58 in January 2025 to 138 by December, with a significant spike following the website redesign.
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